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September 2018

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Get Answers to these Questions before Hiring a Digital Marketing Agency

For many businesses, digital marketing is a huge investment. However, as long as you are working with the right digital marketing agency, you need not fear because you will be getting great returns in terms of business growth. But the challenge here is to find that “right” one. As there are so many of them in today, it is important to be very careful in choosing. Here are some questions that will serve as your guide as you try to find the right people to work for you.

 

Who will be working on your account?

The first conversations that you will have with the agency might be with those who are handling new accounts. If your project will be turned over to a team that you haven’t met, you need to ask them if they can meet you, or if you can meet them. As you will be spending a lot of time with them, it is important to find out if they will be a good fit for your needs.

 

Who will be providing the references?

Checking the references is not really a favorite thing for many people, but a reputable digital marketing agency should be happy if you asked for it. Make sure that you ask for their contact information, especially for agency clients that are within your industry with whom the agency has worked with.

 

If I work with more than one firm, how do you plan to coordinate with them?

It is common for many companies to have different marketing partners. Since the majority of digital agencies do not really provide a full range of traditional marketing or advertising services, like broadcast or print work, the agency partner should be willing to sync their efforts with other agencies.

 

How will you acquire knowledge about our industry, business, and competitors?

Targeting the best audience is one of the strongest advantages of digital marketing. Potential agency partners need to have a plan for getting up to speed on your marketplace, company, and competition to effectively target the people that you want to reach. Since your business is different from others, there will be no off-the-shelf solution for learning more about it.

 

How is the campaign performance measured?

This is an area where digital marketing offers you the edge as everything can be measured. Although the best results may not happen right away, the agency should have the ability to show ROI and give as much details as they can. You can also ask the potential partners regarding the metrics that they are planning to use. At a minimum, you need to have a monthly meeting with them to review the results.

 

What marketing tools will be used?

Proprietary tools can force you to be locked in to staying with a specific agency and even lock you out of your marketing data, as only the agency has the ability to change or update it. It would be better if you opt for open and standard tools so you will get to know all data, creative works, and all assets that are created through the course of the campaign.

By taking these things into consideration, you can guarantee that you will end up with the right people with the right knowledge and tools to help in your business.

 

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Electronic Design: The Importance of Using Silicone Rubber Buttons

Silicone is made from artificially produced polymers that can be made of hydrogen, silicon oxygen, and carbon. Depending on the type of the silicone, it can either be phenyl or ethyl or methyl group of organic molecules. The physical properties of silicone are dependent on the length, as well as the spatial positions of their strains. The lengths and positions change whenever the silicone enters the chemical reaction with numerous chemical compounds, leading to the changes in silicone physical properties. These are some of the reasons why it is encouraged to use silicone rubber buttons in electronic design.

 

Benefits of Using Silicone Buttons in your Electronic Products

Silicone buttons are in different electronic products such as calculators, medical devices, industrial keypads, remote controls, PLCs, and in building construction equipment.

Generally, silicone keypads and carbon contact pills are being used in activating and deactivating electric circuits. When the silicone rubber keypad is pressed, the position changes so that the carbon contact pill completes the electric circuit. This allows the current to flow. As compared to other methods of circuit activation, this is considered to be cost-effective and reliable as there is no need to employ mechanical switches.

There are some types of electric equipment that operate below freezing point. The buttons are utilized to activate them are made of silicone rubber as this material is capable of withstanding very low temperatures. Since silicone is resistant to UV light, the rubber buttons are used in UV light medical equipment and devices.

Child toys should not be a source of dangerous toxins that can harm the health of a child. Due to the non-toxicity of silicone, toys that are equipped with silicone rubber buttons pose no threat to the owners.

Silicone is also a non-sticky material. This makes the silicone rubber button very pleasant and convenient to use.

The low cost of production and subsequent low wholesale price of silicone rubber buttons offers an excellent opportunity for more savings. This is a big help for manufacturing companies.

 

Customization of rubber buttons

During the process of vulcanization, the silicone enters a chemical reaction. The goal of this process is to force the silicone rubber to take the shape of its mold.

 

Then there will be the injection molding process wherein the silicone matter is placed into a barrel that is heated above the silicone melting temperature. Then, a high apparatus pressure will be used to pour the melted silicone to the cold mold. In this case, the liquid silicone will take the shape of the mold and will eventually harden as its temperature drops to room temperature level.

When it comes to the design of the mold, you can choose from so many designs available making it possible for you to have end products that come in varied shapes and sizes.

With all these things and benefits to offer, it is no wonder why so many people are starting to use silicone rubber buttons for their electronic design.

 

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Product Design Firms: Things to Consider when Choosing the Right One

As there are so many product design firms available today, choosing the right one that can offer the best services might be a bit of a challenge. At some point, it can even be an intimidating task especially that the one you will be choosing can make or break your products. Here is an outline of the things that you should be looking for to make sure that you are working with the right firm.

What works has the firm done in the past?

When choosing one from the many product design firms available today, it is very important that you ask about the works that they have done successfully in the past. The company that you are planning to choose should have enough experience in working with the product that you hope to create.

For you to be able to get a fee of the kind of work they have done in the past, you should browse their website to learn more information about their past clients or you can also take a look at some of their case studies.

 

What team are you going to work with?

It is also important that you ask the firm about the team that you will be working with before you sign a contract to be sure that their organizational and project management structure is inclined to your needs.

 

Is the firm right for your needs?

If the firm you plan on hiring is not a good fit for you, keep in mind that you will be working with them for a long time and it will be such a long and tiring time. So what makes it a good fit? The answer to this may vary from one person to the next, but you need to do your due diligence before you make the final decision.

It would help if you can visit the firm so you can meet the team and see their facilities. This is also a good way for you to feel the machinery and see the works they have done before.

You can also gather some references. As you look at their case studies, make sure that you reach out to some of the companies that they have worked with before so you will have an idea of what it feels like to work with them.

 

Do they have the services you need?

You need to know what services you need and think about what your project will need from start to finish. If you looking for someone to do industrial design, you can choose from another company to do the job. As you choose from different companies, always consider your end goal. It would be best if you can work with a firm that can provide the services that you need until the completion of your product.