For many businesses, digital marketing is a huge investment. However, as long as you are working with the right digital marketing agency, you need not fear because you will be getting great returns in terms of business growth. But the challenge here is to find that “right” one. As there are so many of them in today, it is important to be very careful in choosing. Here are some questions that will serve as your guide as you try to find the right people to work for you.
Who will be working on your account?
The first conversations that you will have with the agency might be with those who are handling new accounts. If your project will be turned over to a team that you haven’t met, you need to ask them if they can meet you, or if you can meet them. As you will be spending a lot of time with them, it is important to find out if they will be a good fit for your needs.
Who will be providing the references?
Checking the references is not really a favorite thing for many people, but a reputable digital marketing agency should be happy if you asked for it. Make sure that you ask for their contact information, especially for agency clients that are within your industry with whom the agency has worked with.
If I work with more than one firm, how do you plan to coordinate with them?
It is common for many companies to have different marketing partners. Since the majority of digital agencies do not really provide a full range of traditional marketing or advertising services, like broadcast or print work, the agency partner should be willing to sync their efforts with other agencies.
How will you acquire knowledge about our industry, business, and competitors?
Targeting the best audience is one of the strongest advantages of digital marketing. Potential agency partners need to have a plan for getting up to speed on your marketplace, company, and competition to effectively target the people that you want to reach. Since your business is different from others, there will be no off-the-shelf solution for learning more about it.
How is the campaign performance measured?
This is an area where digital marketing offers you the edge as everything can be measured. Although the best results may not happen right away, the agency should have the ability to show ROI and give as much details as they can. You can also ask the potential partners regarding the metrics that they are planning to use. At a minimum, you need to have a monthly meeting with them to review the results.
What marketing tools will be used?
Proprietary tools can force you to be locked in to staying with a specific agency and even lock you out of your marketing data, as only the agency has the ability to change or update it. It would be better if you opt for open and standard tools so you will get to know all data, creative works, and all assets that are created through the course of the campaign.
By taking these things into consideration, you can guarantee that you will end up with the right people with the right knowledge and tools to help in your business.